In the drive toward improving relevance and targeting within the search environment localised search and geo-targeting are close bed partners. The major search networks offer geo-targeted delivery of their paid search programmes, but in the UK their ability to deliver this in a meaningful way is often problematic.

We’ve been playing around with Google’s new SearchWiki feature that allows logged-in users to customise their search results by promoting or deleting results, by adding comments to a search result and by allowing users to see other users comments and voting (promotions and deletions) .

Many commentators are up in arms - some say the lack of an opt out is invasive, some that the search results are now cluttered which goes against the clean and clear characteristics they associate with Google’s SERPs, others that users will not get what it is all about.

Each of these comments has some validity, but the underlying point is if you don’t like it you can log out, so no biggy…