Turning Users into Consumers

November 6th, 2008 · No Comments

The word ‘commercialism’ has somehow morphed in the public consciousness into a dirty word - to be associated with exploitation, cynicism and sharp practice. When commentators now speak of commercialism it is always insidious, creeping surreptitiously into some market to darken its doorstep; It’s ‘The Man’ stepping on the little people.

Commercialism in its original meaning simply meant:-

  1. The practices, methods, aims, and spirit of commerce or business
  2. An attitude that emphasizes tangible profit or success.

In general web professionals don’t talk too often about commercialism; whether this is consciously because many in the community advocate open and free transfer of information, or a