In the drive toward improving relevance and targeting within the search environment localised search and geo-targeting are close bed partners. The major search networks offer geo-targeted delivery of their paid search programmes, but in the UK their ability to deliver this in a meaningful way is often problematic.

2009 is likely to be a challenging year for many businesses as the global economic slowdown takes hold. Digital marketing, however, looks set to continue its rapid growth, as its many solutions and advantages become even more apparent when marketing budgets are subjected to even greater constraints.