Integrating online and offline marketing campaigns and providing a successful multi-channel user experience is a powerful way to increase profitability and customer loyalty.
It therefore should be a priority to ensure that all your channels work together, mutually supporting each other with your brand and offering messages, and that these channels provide a seamless path for your users through to an acquisition…
This online marketing technique optimises websites to adhere to the relevancy algorithm criteria of the major search engines (Google, Yahoo! and MSN). The aim is to get your web pages to appear in the top positions on the search engine results pages (SERPs) for search queries. This mechanism is designed to drive targeted and qualified traffic to your website using relevant content that is attractive and useful to the consumer…
A check-list of things to think about when drafting and designing your mailers. We take a quick run through some of the design considerations and content considerations that affect the commercial outcomes of your email broadcasts, looking at some basic ways you can improve you mailer performance and increase user engagement and interaction with your marketing communications.
Creating an online marketing strategy uses much the same planning process one would employ in the off-line world; namely examining and adjusting product, price, place and promotion to meet consumer demands. The difference online is how the environment and mechanisms at play affect the way we choose to approach the four P’s. There are certain areas where a sea-change is present between the online and off-line worlds and others where the changes are hardly significant at all. In this article we will seek to explore the various elements that affect the online marketing mix and influence the planning and execution