Integrating online and offline marketing campaigns and providing a successful multi-channel user experience is a powerful way to increase profitability and customer loyalty.

It therefore should be a priority to ensure that all your channels work together, mutually supporting each other with your brand and offering messages, and that these channels provide a seamless path for your users through to an acquisition…

In April 2009, YouTube started to blog about the beta changes that they were making to the YouTube channels – inventively dubbed “YouTube Channels 2.0″.

The new editor has some distinct advantages over the old editor and provides a much improved interface for the creation and maintenance of your channel…

Blogging has become almost “de rigueur” in the online marketing industry, with seemingly every company website hosting a blog designed to connect with their audience, improve their search engine listings and drive traffic to the website.

But as with every mass-uptake of an online technology there are varying degrees of success and competency: there are those examples which are executed well and produce impressive results, and those implemented poorly which inevitably fail.

While blog copywriting is a huge topic, far beyond the scope of a single article, there are some basic principles and techniques which can vastly improve the chances of success when followed…

In August 2008, Comscore US search rankings reported that YouTube had overtaken Yahoo in number of searches - making it the second largest search engine (vertical).

This means - without wishing to state the obvious - that you might want to think about video in your online marketing strategy…

YouTube is a free online video streaming service that allows anyone to view and share videos. It is the most popular online video website and was purchased by Google in 2006. More searches are conducted on YouTube than any other website other than Google making YouTube technically the 2nd largest (vertical) search engine.

A YouTube Channel is a centralised location within your account where other users can browse your videos, view your favorites and subscribers, leave comments etc. YouTube provides a number of tools to customise the look of your YouTube Channel, enabling you to give the channel a design scheme consistent with your brand or website…

The online industry will continue to grow in 2009. But not everyone will get their strategies right and, with constricting market conditions, there will be less room for error. This will be the year to take a long hard look at your online strategy and perhaps even your digital partner…

2009 is likely to be a challenging year for many businesses as the global economic slowdown takes hold. Digital marketing, however, looks set to continue its rapid growth, as its many solutions and advantages become even more apparent when marketing budgets are subjected to even greater constraints.