The role of imagery in ecommerce is most apparent when considering its use in relation to product display. The nature of conducting transactions across the internet distances the user from the physical product – so they have none of the sensory information usually available when physically present such as touching, feeling, examining, seeing the product from any angle they wish, trying it on, etc.
Online retailing distances the user from the physical product - imagery plays a vital role in filling this sensory gap
Imagery therefore plays a vital role in filling this sensory gap – and as technology advances, the extent
An ecommerce product page is the online equivalent of a product display in a bricks-and-mortar shop front – the window through which you can display, inform, eulogise and promote a product to the world.
Whether a visitor has arrived there by navigating through faceted search, via a search engine, a referring website, or an email marketing campaign – the product page presents the opportunity to place your product in front of a potential customer…
Search Engine Optimisation (SEO) - Natural /Organic Search
What is it?
This online marketing technique optimises websites to adhere to the relevancy algorithm criteria of the major search engines (Google, Yahoo! and MSN). The aim is to get your web pages to appear in the top positions on the search engine results pages (SERPs) for search queries. This mechanism is designed to drive targeted and qualified traffic to your website using relevant content that is attractive and useful to the consumer…
The online industry will continue to grow in 2009. But not everyone will get their strategies right and, with constricting market conditions, there will be less room for error. This will be the year to take a long hard look at your online strategy and perhaps even your digital partner…
The word ‘commercialism’ has somehow morphed in the public consciousness into a dirty word - to be associated with exploitation, cynicism and sharp practice. When commentators now speak of commercialism it is always insidious, creeping surreptitiously into some market to darken its doorstep; It’s ‘The Man’ stepping on the little people.
Commercialism in its original meaning simply meant:-
- The practices, methods, aims, and spirit of commerce or business
- An attitude that emphasizes tangible profit or success.
In general web professionals don’t talk too often about commercialism; whether this is consciously because many in the community advocate open and free transfer of information, or a
