Integrating online and offline marketing campaigns and providing a successful multi-channel user experience is a powerful way to increase profitability and customer loyalty.
It therefore should be a priority to ensure that all your channels work together, mutually supporting each other with your brand and offering messages, and that these channels provide a seamless path for your users through to an acquisition…
The online industry will continue to grow in 2009. But not everyone will get their strategies right and, with constricting market conditions, there will be less room for error. This will be the year to take a long hard look at your online strategy and perhaps even your digital partner…
The word ‘commercialism’ has somehow morphed in the public consciousness into a dirty word - to be associated with exploitation, cynicism and sharp practice. When commentators now speak of commercialism it is always insidious, creeping surreptitiously into some market to darken its doorstep; It’s ‘The Man’ stepping on the little people.
Commercialism in its original meaning simply meant:-
In general web professionals don’t talk too often about commercialism; whether this is consciously because many in the community advocate open and free transfer of information, or a
2009 is likely to be a challenging year for many businesses as the global economic slowdown takes hold. Digital marketing, however, looks set to continue its rapid growth, as its many solutions and advantages become even more apparent when marketing budgets are subjected to even greater constraints.