Integrating online and offline marketing campaigns and providing a successful multi-channel user experience is a powerful way to increase profitability and customer loyalty.
It therefore should be a priority to ensure that all your channels work together, mutually supporting each other with your brand and offering messages, and that these channels provide a seamless path for your users through to an acquisition…
In April 2009, YouTube started to blog about the beta changes that they were making to the YouTube channels – inventively dubbed “YouTube Channels 2.0″.
The new editor has some distinct advantages over the old editor and provides a much improved interface for the creation and maintenance of your channel…
Why do you need to optimise your website’s information architecture? A simple question that requires some serious thought; this is because IA (information architecture) has a big influence your website’s commercial success or failure because it is at the heart of the user experience (UX).
Who designed your IA?
How does IA design go wrong? The seriousness of some decisions made about IA are often not understood by those making the decisions.
In our experience, whilst many decision makers get many of the issues relating to IA, through common sense, commercial acumen, training and/or an autodidactic interest, they rarely know or appreciate all of the issues.
The factors from whence these issue can derive are generally…
A check-list of things to think about when drafting and designing your mailers. We take a quick run through some of the design considerations and content considerations that affect the commercial outcomes of your email broadcasts, looking at some basic ways you can improve you mailer performance and increase user engagement and interaction with your marketing communications.
YouTube is a free online video streaming service that allows anyone to view and share videos. It is the most popular online video website and was purchased by Google in 2006. More searches are conducted on YouTube than any other website other than Google making YouTube technically the 2nd largest (vertical) search engine.
A YouTube Channel is a centralised location within your account where other users can browse your videos, view your favorites and subscribers, leave comments etc. YouTube provides a number of tools to customise the look of your YouTube Channel, enabling you to give the channel a design scheme consistent with your brand or website…
The word ‘commercialism’ has somehow morphed in the public consciousness into a dirty word - to be associated with exploitation, cynicism and sharp practice. When commentators now speak of commercialism it is always insidious, creeping surreptitiously into some market to darken its doorstep; It’s ‘The Man’ stepping on the little people.
Commercialism in its original meaning simply meant:-
In general web professionals don’t talk too often about commercialism; whether this is consciously because many in the community advocate open and free transfer of information, or a