Integrating online and offline marketing campaigns and providing a successful multi-channel user experience is a powerful way to increase profitability and customer loyalty.
It therefore should be a priority to ensure that all your channels work together, mutually supporting each other with your brand and offering messages, and that these channels provide a seamless path for your users through to an acquisition…
This online marketing technique optimises websites to adhere to the relevancy algorithm criteria of the major search engines (Google, Yahoo! and MSN). The aim is to get your web pages to appear in the top positions on the search engine results pages (SERPs) for search queries. This mechanism is designed to drive targeted and qualified traffic to your website using relevant content that is attractive and useful to the consumer…
In April 2009, YouTube started to blog about the beta changes that they were making to the YouTube channels – inventively dubbed “YouTube Channels 2.0″.
The new editor has some distinct advantages over the old editor and provides a much improved interface for the creation and maintenance of your channel…
Blogging has become almost “de rigueur” in the online marketing industry, with seemingly every company website hosting a blog designed to connect with their audience, improve their search engine listings and drive traffic to the website.
But as with every mass-uptake of an online technology there are varying degrees of success and competency: there are those examples which are executed well and produce impressive results, and those implemented poorly which inevitably fail.
While blog copywriting is a huge topic, far beyond the scope of a single article, there are some basic principles and techniques which can vastly improve the chances of success when followed…
A check-list of things to think about when drafting and designing your mailers. We take a quick run through some of the design considerations and content considerations that affect the commercial outcomes of your email broadcasts, looking at some basic ways you can improve you mailer performance and increase user engagement and interaction with your marketing communications.
In the drive toward improving relevance and targeting within the search environment localised search and geo-targeting are close bed partners. The major search networks offer geo-targeted delivery of their paid search programmes, but in the UK their ability to deliver this in a meaningful way is often problematic.
In August 2008, Comscore US search rankings reported that YouTube had overtaken Yahoo in number of searches - making it the second largest search engine (vertical).
This means - without wishing to state the obvious - that you might want to think about video in your online marketing strategy…
YouTube is a free online video streaming service that allows anyone to view and share videos. It is the most popular online video website and was purchased by Google in 2006. More searches are conducted on YouTube than any other website other than Google making YouTube technically the 2nd largest (vertical) search engine.
A YouTube Channel is a centralised location within your account where other users can browse your videos, view your favorites and subscribers, leave comments etc. YouTube provides a number of tools to customise the look of your YouTube Channel, enabling you to give the channel a design scheme consistent with your brand or website…
Twitter is a social networking site. It is kind of like an instant messenger but publishes all the messages you send using 140 characters or less. Like many social networking sites it allows you to follow people and for people to follow you. If you follow someone you can view everything they post. If someone follows you they can see everything you post. You can post to twitter via you mobile phone or by using various third party applications…
We’ve been playing around with Google’s new SearchWiki feature that allows logged-in users to customise their search results by promoting or deleting results, by adding comments to a search result and by allowing users to see other users comments and voting (promotions and deletions) .
Many commentators are up in arms - some say the lack of an opt out is invasive, some that the search results are now cluttered which goes against the clean and clear characteristics they associate with Google’s SERPs, others that users will not get what it is all about.
Each of these comments has some validity, but the underlying point is if you don’t like it you can log out, so no biggy…