Search Engine Optimisation (SEO) - Natural /Organic Search

What is it?

This online marketing technique optimises websites to adhere to the relevancy algorithm criteria of the major search engines (Google, Yahoo! and MSN). The aim is to get your web pages to appear in the top positions on the search engine results pages (SERPs) for search queries. This mechanism is designed to drive targeted and qualified traffic to your website using relevant content that is attractive and useful to the consumer…

While most designers aren’t literally asked to “make things look pretty” the general perception is that visual design is a finishing touch.

Most websites are highly functional, even those that are purely visual, there will always be functional element beyond that of a book, magazine or brochure. While turning pages is familiar to everyone, navigating a website is not always so straightforward.