Entries from October 2009

YouTube Channels 2.0

October 14th, 2009 · 1 Comment

In April 2009, YouTube started to blog about the beta changes that they were making to the YouTube channels – inventively dubbed “YouTube Channels 2.0″.

The new editor has some distinct advantages over the old editor and provides a much improved interface for the creation and maintenance of your channel…

The Commercial Benefits of Optimised Website Information Architecture - Part 1

October 8th, 2009 · No Comments

Why do you need to optimise your website’s information architecture? A simple question that requires some serious thought; this is because IA (information architecture) has a big influence your website’s commercial success or failure because it is at the heart of the user experience (UX).

Who designed your IA?

How does IA design go wrong? The seriousness of some decisions made about IA are often not understood by those making the decisions.

In our experience, whilst many decision makers get many of the issues relating to IA, through common sense, commercial acumen, training and/or an autodidactic interest, they rarely know or appreciate all of the issues.

The factors from whence these issue can derive are generally…