We’ve been playing around with Google’s new SearchWiki feature that allows logged-in users to customise their search results by promoting or deleting results, by adding comments to a search result and by allowing users to see other users comments and voting (promotions and deletions) .

Many commentators are up in arms - some say the lack of an opt out is invasive, some that the search results are now cluttered which goes against the clean and clear characteristics they associate with Google’s SERPs, others that users will not get what it is all about.

Each of these comments has some validity, but the underlying point is if you don’t like it you can log out, so no biggy…

The HTML Title Tag is an important element within your on-page search engine optimisation programme; it has three significant roles:-

1. It lets humans know what the page is about
2. It displays in the search engine results pages (SERP) and affects click-through-rates (CTR)
3. It influences the on-page parts of the search engines’ relevancy algorithms.