The word ‘commercialism’ has somehow morphed in the public consciousness into a dirty word - to be associated with exploitation, cynicism and sharp practice. When commentators now speak of commercialism it is always insidious, creeping surreptitiously into some market to darken its doorstep; It’s ‘The Man’ stepping on the little people.

Commercialism in its original meaning simply meant:-

1. The practices, methods, aims, and spirit of commerce or business
2. An attitude that emphasizes tangible profit or success.

In general web professionals don’t talk too often about commercialism; whether this is consciously because many in the community advocate open and free transfer of information, or a

2009 is likely to be a challenging year for many businesses as the global economic slowdown takes hold. Digital marketing, however, looks set to continue its rapid growth, as its many solutions and advantages become even more apparent when marketing budgets are subjected to even greater constraints.