Blogging has become almost “de rigueur” in the online marketing industry, with seemingly every company website hosting a blog designed to connect with their audience, improve their search engine listings and drive traffic to the website.

But as with every mass-uptake of an online technology there are varying degrees of success and competency: there are those examples which are executed well and produce impressive results, and those implemented poorly which inevitably fail.

While blog copywriting is a huge topic, far beyond the scope of a single article, there are some basic principles and techniques which can vastly improve the chances of success when followed…

A check-list of things to think about when drafting and designing your mailers. We take a quick run through some of the design considerations and content considerations that affect the commercial outcomes of your email broadcasts, looking at some basic ways you can improve you mailer performance and increase user engagement and interaction with your marketing communications.

In the drive toward improving relevance and targeting within the search environment localised search and geo-targeting are close bed partners. The major search networks offer geo-targeted delivery of their paid search programmes, but in the UK their ability to deliver this in a meaningful way is often problematic.

RSS stands for Really Simple Syndication. This is a file format that uses XML that allow websites to publish information and for other websites or software applications to read it. RSS is a standard but has come to signify a number of other formats such as the Atom file format. RSS is usually referred to as a feed or web feed and is normally indicated by this icon:

In August 2008, Comscore US search rankings reported that YouTube had overtaken Yahoo in number of searches - making it the second largest search engine (vertical).

This means - without wishing to state the obvious - that you might want to think about video in your online marketing strategy…